Stephen Roberts CX

Homepage tools for UK firms

Leave with something you can use, not a slide about a retainer.

For marketing leads, founders and MDs in professional services, B2B software and specialist firms — where the homepage is supposed to create enquiries, and currently does not.

First screen · a composite homepage Not a living firm
  1. 01 Unclear job

    The headline names a virtue, not a change. A first-time visitor cannot say what you actually do.

  2. 02 Dead CTA

    “Learn more” is not a next step. It is a delay. There is no working enquiry URL on the first screen.

  3. 03 Proof too late

    Awards from another decade. Named clients are missing. The evidence that would close a cautious buyer is not here.

Tools

Pounds sterling

Four products. Three you download at once. One is a human note on your live page, back in 48 hours, Monday to Friday.

  1. 01 The 5-Second Homepage Test What a first-time visitor can actually take in before they scroll — and what to change if they cannot. Instant £9
  2. 02 Enquiry Path Checklist The path from first screen to a working enquiry, item by item. Pass, fail, and a note for the editor. Instant £15
  3. 03 Hero Copy Pack Ready hero lines for UK professional-services homepages — job, who it is for, and a next step that is a real URL. Instant £19
  4. 04 Homepage Optimisation A person reads your live homepage and writes one page: what is leaking, and three concrete fixes. Custom · 48h £29

How it works

  1. 01

    Choose the product that matches the job

    A test if you need a first look. A checklist if you already know it is leaking. Copy if the hero is a slogan. A note if you want a human on your live URL.

  2. 02

    Pay. Downloads arrive at once

    The test, checklist and copy pack are instant files. The Homepage Optimisation is written to your public URL and returned within 48 hours, Monday to Friday. A Friday order is back on Tuesday.

  3. 03

    You, or your developer, do the work

    Implementation is not included. Neither is a strategy deck, a rebrand, analytics access, or a conversation about a retainer.

The standard of the work

“Workbooks has a real offer for a mid-market buyer tired of Salesforce-style cost and complexity — then spends the homepage arguing that point as a campaign, not closing it as a sale.”

Workbooks homepage optimisation · 29 August 2026. A verdict, the leak, three fixes. No invented metrics.

Read the Workbooks sample

Questions

Which products are instant?

The 5-Second Homepage Test, the Enquiry Path Checklist, and the Hero Copy Pack. You pay and you have the file. The Homepage Optimisation is written to order.

Is the Homepage Optimisation generated?

No. A person reviews the live public URL and writes the optimisation. It is not an AI-only PDF.

Do you need analytics, a login, or a call?

No. Public pages only. No dashboards, no tags, no discovery call before you pay.

Will you implement the changes?

No. Every product is written so you can act, or hand it to a developer. Building the site is not in the price.

Who is this not for?

Anyone who wants a rebrand, a full UX audit, a rewrite of the whole site, or the work built for them.